Toggle Nav

For 50 years, WWF has been protecting the future of nature.

The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

About Us

Mission and Vision

WWF's mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Our vision is to build a future in which people live in harmony with nature.

A Brighter Future

We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.

We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.

Goal and Strategies

By 2020, WWF will conserve many of the world’s most ecologically important regions by working in partnership with others to:

  • Protect and restore species and their habitats
  • Strengthen local communities' ability to conserve the natural resources they depend upon
  • Transform markets and policies to reduce the impact of the production and consumption of commodities
  • Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses
  • Mobilize hundreds of millions of people to support conservation

“For conservation to last, the integration and interconnectedness of WWF’s approaches must be of equal measure to those of nature and to the forces that threaten our future.”

Carter Roberts
President & CEO

xHelp Improve this Site

Just 20 minutes of your time can help improve this site. By participating in a quick activity, you can help us make worldwildlife.org even better.

Start SurveyClose this box