In 2014, WWF put a dynamic new strategy—focusing on six major goal areas—firmly in place. In this first
full year of making WWF’s updated strategy a reality, steady funding was never more important. This past year, our donors once again
provided the strong support essential for us to invest in the future of conservation. Their trust in WWF to make short- and long-term plans
which will drive lasting conservation results is truly gratifying. Thank you for your ongoing support in this exciting year of change and for
enabling us to achieve even greater conservation victories.
Chief Financial Officer
WWF’s FY15 financial performance remained steady, with total revenues and support at $289.4 million. WWF’s programmatic spending represented
85% of total expenses, fundraising made up 10%, and finance and administration accounted for a modest 5%. Total net assets of $337 million
represented a 6% decrease over FY14.