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Conservation Strategies that Deliver Results
By 2015 WWF will conserve 19 of the world's most important natural places - from the Amazon rain forests to the marine riches of the Coral Triangle - and significantly change global forces to protect the future of nature. To achieve these results, WWF must be increasingly focused on how it uses resources and performs its work. During the design phase of our programs, we address the following questions:
- How do we strategically focus our work?
- How do we effect positive change?
- How do we measure our progress?
Choosing the 19 Places and Six Global Forces
In 2005, WWF carried out a rigorous science-based process Priority Setting at WWF-US: Toward a New Conservation Portfolio to create a portfolio of 19 priority places and six global forces upon which to focus. We began with the WWF Global 200 - those places of abundant and representative diversity around the world that must be saved in the next 50 years. We then focused on 19 places that are of the highest priority because of the wealth and diversity of life they support, the challenges they face and our ability to make a positive impact within the next decade. These spectacular places include the world's largest and most intact tropical rain forests, the most diverse freshwater systems, the most varied coral reefs, the most biologically significant deserts and the most productive fishing grounds.
Designing Effective Programs
We developed a robust adaptive management cycle comprised of tools, guidance materials and best practices - to help priority programs develop sound strategies, implement programs and measure results.
Measuring Results
Once a project is implemented, it must regularly report on progress and results. We work collaboratively across the WWF network, with The Nature Conservancy and other partners to develop Conservation Measures indices and processes. These help program staff - as well as donors and other key stakeholders - understand exactly how we are progressing towards goals.
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