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World Wildlife Fund On Balance

filtered by category: Certification

  • Date: 14 February 2017
  • Author: Richard Holland, director, markets programme (interim), WWF

One way to tackle daunting, seemingly impossible, challenges is to break them down into manageable “chunks” and share-out responsibility for these among a large number of willing and qualified people. Such is it with the UN’s Sustainable Development Goals that were adopted by 198 governments in September 2015 and which comprise some 17 goals and 169 targets, mapping out a routeway for the world community to 2030. 

Action to address these targets is being picked-up by partnerships of governments, companies, international organizations and civil society working from the local to global levels. In effect, it’s a type of large scale crowd-sourcing exercise and certainly one that is unparalleled in its ambition to eliminate extreme poverty, reduce inequality, and protect the planet in just 13 years.

To make progress toward the targets many of these programs and partnerships need information, tools, organization and funding which will come from hundreds, or more likely, tens of thousands of sources. Voluntary sustainability standards represent one set of ready-made tools and platforms that can help business take positive steps towards several of the 2030 targets. And do so in a way that supports many millions of small-holder farmers, fishing communities and forest owners improve their standards of living, while satisfying growing consumer demands for more ethical products.

The ISEAL-WWF Report “SDGs mean business: how credible standards can help companies deliver the 2030 Agenda“ provides a clear explanation as to the role that credible voluntary sustainability standards can play in helping business contributing tangibly to the SDG agenda, and start doing this now.

 

The Report provides examples of results that have already been achieved towards the Goals for food security, health, gender equality, water management, decent work, sustainable consumption and production, climate change, life undersea and on land, and for partnership.

Voluntary standards are of course no “silver bullet”. They are only one means to make progress and ultimately governments and businesses will need to combine these with many other efforts and measures. Still they can be employed efficiently by businesses at every link in the value chain – enabling producers, harvesters and processors to achieve a recognized level of sustainability, and traders, manufacturers and retailers to address the impacts of their supply chains. In doing so, they contribute across a number of SDGs.

As well as helping tackle challenges described by the SDGs, the use of voluntary standards generally align well with business interests in many sectors. Indeed at their best they allow companies to differentiate themselves from their competitors, anticipate increasing consumer demand for new products, secure access to needed resources and increase the value of their brands.

By providing a way to link economic interests with contributing to the SDG agenda, the chances of attracting more people to get involved should increase. In this way voluntary standards can help generate a few of the many, many hands that will be needed to achieve the SDG goals over the coming 13 years.

  • Date: 08 April 2014
  • Author: Alexis Morgan, WWF

In 2009, WWF joined with nine other leaders including The Nature Conservancy, CDP, United Nations Environment Programme (UNEP), and the United Nations Global Compact’s CEO Water Mandate to form the Alliance for Water Stewardship (AWS). The dream was to advance water stewardship by moving companies and utilities to more responsibly manage water resources, using a water standard as an incentive.

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  • Date: 03 July 2013
  • Author: Nick Conger

Nestled in the Yellow Sea just off the Northeast coast of China lies a tiny patch of land called Zhangzi Island. Looking out the window of the ferry boat, the smog from Dalian recedes in the background and for the first time in three days, I see blue sky. The island appears in the distance, peppered with wind turbines and solar panels.

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  • Date: 26 June 2013
  • Author: Nick Conger

The world has never seen economic growth at a rate currently happening in China. Having surpassed Japan in 2011, it’s quickly become the world’s second largest economy and its GDP continues to expand (though ebbing in recent years).

I’m just back from a 10-day visit to China and can attest to this growth. Industrial cranes fill the skylines from Beijing to Dalian to Wuhan, construction vehicles clog traffic patterns, pollution billows into the air. So much that China is responsible for a quarter of the world’s greenhouse gas emissions.

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  • Date: 28 May 2013
  • Author: Mike Fernandez

Empowering Agricultural Entrepreneurs to Sustainably Feed the World

By Mike Fernandez, Corporate Vice President, Corporate Affairs, Cargill, Incorporated.

At Cargill, sustainable food production is fundamental to what we do. Our core business is buying, processing and distributing grains, oilseeds and other agricultural commodities and selling them to customers that include food and beverage manufacturers, foodservice companies and retailers.

These customers increasingly want to know – and want to prove to their consumers – that the ingredients in their products have been produced in ways that respect people and human rights, and employ responsible agricultural practices that protect land and conserve scarce resources. In short, sustainable food production is increasingly a business requirement.

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  • Date: 24 April 2013
  • Author: Nick Conger

Being green in our material world can be exhasuting. Our global economic engine runs on consumer spending. But the more we spend, the more we consume, the more our planet struggles to sustain itself. If we continue gobbling up resources at the current rate, by 2030 we will need the equivalent of two planets to maintain life as we know it.

Reconciling this conundrum may seem impossible. But fear not my material friends, balance can be achieved.

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  • Date: 11 April 2013
  • Author: Nick Conger

Oxford, England, the historical town along the River Thames is currently teeming with really smart ideas. Nearly 1,000 “social entrepreneurs” gather each year for the Skoll World Forum, to challenge the status quo and collaborate on solutions to world’s pressing challenges.

Among this intelligentsia is my colleague Jason Clay who’s participating on the Sustainable Sourcing: The Business Imperative panel session on Friday. The panelists will tackle, among other topics, “the role certification can play in creating value for all players in the supply chain.”

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