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World Wildlife Fund On Balance

filtered by category: NatCap Project

  • Date: 19 February 2014
  • Author: Brigid Milligan, WWF

CEOs don’t need to be convinced that sustainability is important; they need to be convinced that now is the time to act. As the recent 2013 UN Global Compact-Accenture CEO Study on Sustainability found, the majority -- 84 percent -- of CEOs believe that business should lead efforts to define and deliver sustainable development goals. An overwhelming majority -- 93 percent-- view sustainability as important to the success of their business.

The study surveyed 1,000 CEOs across 103 countries and found that business leaders view sustainability as vital for their business’ growth, success and development. Additionally, more than three-fourths see sustainability as an opportunity for innovation and growth.

Despite accepting the importance of sustainability, many of these business leaders are challenged by a slew of obstacles that they believe prevents them from integrating sustainability into their business models.

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  • Date: 30 April 2013
  • Author: Nick Conger

Scanning the busy agenda for this week’s Fortune Brainstorm Green, I’m struck by the opening and closing sessions of the first day. Focusing these highly visible sessions on the economics of conservation is telling. Indeed, how businesses, financial institutions and governments account for nature as a material asset has become the hottest sustainability topic of 2013.

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