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The conceptualization of this work began in
1991 with Tim Resch, Tropical Forestry and
Biological Diversity Adviser of the Bureau for
Africa, U.S. Agency for International Devel-
opment (USAID); and Kate Newman, BSP
Director for Africa and Editor of the BSP Afri-
can Biodiversity Series. Barbara Pitkin, BSP
Senior Program Officer for Africa, supervised
this work, including related background stud-
ies.
The author, Bruce Byers, was engaged to work
on this study in 1993, while he was an Ameri-
can Association for the Advancement of Sci-
ence (AAAS) Diplomacy Fellow at USAID,
and then continued as a consultant to BSP. His
work would not have been possible without
AAAS Fellowship funding and the encourage-
ment and support of Michael Philley of the
USAID Global Bureau.
The Biodiversity Support Program (BSP) ex-
tends its deep appreciation to the many people
who made valuable contributions to the study
summarized in this report.
Richard Bossi, Susan Middlestadt, William
Smith, and John Strand of the Academy for
Educational Development (AED) were key
advisers during this study, and we thank them
for their valuable insights and contributions.
These individuals, and AED as an organization,
have extensive experience in applying social
marketing and behavior-centered education and
communication programs in health, child sur-
vival, agriculture, and other development sec-
tors over the past fifteen years. AED is now
the prime contractor for the "GreenCOM"
Project, a USAID-funded initiative to improve
environmental education and communication
worldwide.
Mark Auslander, a social anthropologist, con-
tributed to the analysis. Maria Aycrigg and Chris
Feral helped with background research. Help
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is gratefully acknowledged from Janet Ady,
Janis Alcorn, Claude Bennett, Kathleen
Blanchard, Judy Braus, Michael Brown, Rich-
ard Carroll, Maria Concepcion J. Cruz, Shelton
Davis, Nancy Diamond, Lou Ann Dietz, Karen
Schoonmaker Freudenberger, Mark Freuden-
berger, Gail Garretson, Mona Grieser, Curt
Grimm, Joan Haley, Allan Hoben, Susan
Jacobson, Charles Lane, Patricia Larson, Mike
Manfredo, Richard Margoluis, Terry McCabe,
Ed McCrea, Mike McGahuey, Gus Medina,
Anthony Meyer, Martha Monroe, Danyelle
O'Hara, Paula Palmer, Meg Symington, Rob-
ert Steelquist, Jamie Watts, Anthony Willet,
David Wilkie, and Michael Wright.
Numerous practitioners involved in conserva-
tion and natural resources management in Af-
rica were instrumental in shaping the ideas pre-
sented in this report through interviews, field
visits, or their reviews of the previous draft.
They include Herisaona Andriamanantenasoa,
Benjamin Andriamihaja, Edmund Barrow,
Dhyani Berger, Patrick Bergin, Peter Blackwell,
John Boshe, Cindy Carison, E.B. Chausi, Mr.
Chengulla, Nathaniel Chumo, Rob Clausen,
Abdoulayc Dagamaissa, Jean-Pierre D' Huart,
Stanley Dunn, Mark Fenn, Lisa Gaylord, Bara
Gucyc, Jim Kairu, Irene Kamau, Muchunguzi
Katalihwa, Emmanuel Kawadza, Allan Kijazi,
Agnes Kiss, Daniel Kraus, Hubert Krischke,
Steve Leisz, Francis Lelo, Saiti Makuku, David
Manyanza, Lazaro Ole Mariki, Laurie Marker-
Kraus, Kassie Mcllvaine, Lota Melamari,
Francis Mkanda, S. Mkumbo, Patricia
Moehiman, Paul Morris, Gideon Motelin, O.
Mukandawere, Marshall Murphree, Jackson
Mutebi, Mr. Ndolanga, Sheila O'Connor,
Miriam 0-Zacharia, Harlys Rabarison, Liz
Rihoy, Andrea Robles, Kurt Rockeman, Audax
Rutazaa, George Scharffenberger, Jim Seyler,
Deborah Snelson, Russell Taylor, Ramesh
Thampy, Steve Thomas, Michael Thompson,
Remko Vonk, Jim Webster, Barbara Wyckoff
Baird, Augustin Youmbi, and Bart Young.
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