Art to Action
Influencing behavior through creativity
When: February 11, 2016 at 4:30 pm. Reception to follow.
Where: WWF-US Headquarters, Russell E. Train Conference Center
1250 24th Street, N.W. Washington, DC 20037
Jay's exploration of humanity's terrestrial lineage and the impact that human disengagement with its own evolutionary and biological development is having upon all life on earth, made her realize the need for re-sensitization, and re-wilding. She began to examine complex narratives about biodiversity loss in the Anthropocene on both a macro and micro level. Jay deconstructs data and problem sets to discover the building blocks of each story that will translate most efficiently through media channels to the masses. By analyzing elements of a story together and apart, Jay draws unique relationships between seemingly disparate realities and entities, ultimately evoking the moment of epiphany and authentic emotion she experienced when the cause or connection first became apparent to her. In a continued effort to uncover the details and broad-strokes most relevant to communicating effectively and succinctly through still and moving images, Jay constantly evolves and supplements her visual vernacular's grammar and vocabulary.
About Asher Jay
Asher Jay is saving the world’s threatened wildlife—with creativity. Jay uses groundbreaking design, multimedia arts, literature, and lectures to inspire global action to combat illegal wildlife trafficking, advance environmental issues, and promote humanitarian causes. Much of her best-known work spotlights the illegal ivory trade. In 2013 the grassroots group, March for Elephants, asked Jay to visualize the blood ivory story on a huge animated billboard in New York’s Times Square. Viewed by 1.5 million people, the internationally crowd-funded initiative aimed to provoke public pressure for revising laws that permit ivory to be imported, traded, and sold. “Conservation can no longer afford to be marginalized,” she asserts. “Today, we need everyone’s involvement, not just core conservationists. She participated in the Faberge Big Egg Hunt in New York, where her oval oeuvre went on to raise money for anti-poaching efforts in Amboseli. Her upcoming projects will tackle biodiversity loss during the Anthropocene and expose threats to the world's most traded and endangered mega fauna. Jay’s projects have become global sensations. Yet her ultimate goal is to motivate the one person she believes holds the real power to determine nature’s fate. You.
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