Sharing Knowledge to Save Forests
WWF works with companies—and the companies work with each other—to develop responsible sourcing policies, analyze the forest origins of their products, identify and mitigate sourcing risks, eliminate unsustainable sources of wood, engage with suppliers, share best practices, and make good decisions that reduce their environmental footprint.
GFTN-NA participating companies also are focused on progressively increasing the volumes of Forest Stewardship Council (FSC)-certified and recycled material in their supply chains. The FSC—which WWF helped establish nearly 20 years ago—has the most rigorous forest management standards for environmental and social responsibility.
Launched in 2006, GFTN-NA is part of a global program spanning 27 countries. GFTN-NA includes 10 companies across several forest product sectors. All are contributing to healthy forests through the creation and implementation of comprehensive programs related to responsible sourcing of forestry products. They serve as a model for others in their sector and across the globe.
GFTN-NA participants are also active on the policy front. Most are advocates for the Lacey Act, created in 1900 and amended in 2008 to include the prohibition of illegal timber and timber products from entering the US market. GFTN-NA participants are working with WWF to ensure full implementation of the 2008 amendments. The amendments are inspiring companies to make smarter sourcing decisions and monitor their global timber supply chains to avoid any illegal timber.
The GFTN-NA participants are Kimberly-Clark, International Paper, Hewlett-Packard, The Magellan Group, McDonald's Corporation, Procter & Gamble, Tetra Pak, Williams-Sonoma, Domtar, Avon and Capital One Financial Corporation.
Expanding Its Reach
A priority for GFTN-NA over the next few years is broadening its outreach beyond corporate audiences. For example, GFTN-NA has shared its responsible sourcing guidance with the National Wood Flooring Association and is introducing the association’s members to GFTN companies from tropical regions. And GFTN-NA is deepening its relationships with other NGOs that are focused on responsible sourcing issues. It also works with local and federal governments, as well as universities and institutional purchasers, who recognize the role they can play in driving responsible forestry through their procurement decisions. And the network is reaching out to more consumers to raise awareness about the power of their purse to influence responsible forestry.
It is only through cooperation that we can protect the world’s forests. To learn more about GFTN-NA, contact us at firstname.lastname@example.org