CEO, The Orvis Company, Inc.
PERK PERKINS has led Orvis as CEO since November 1992. Under his guidance, the company has grown from $88 million in sales in 1992 to $340 million in 2012. By applying strict “brand DNA” focus to the company’s broad product line and sales channels, Orvis has come to be recognized as one of the most respected lifestyle brands in America, earning the industry's highest awards in both catalog and Internet marketing. Beginning as a Catalog Copywriter in 1977, other responsibilities have included: export sales manager; retail chain development, opening and managing the multi-channel Orvis UK, divisional and general merchandise management, VP of Operations; President of Early Winters. An avid fly fisher, wingshooter, canoeist, cross-country skier, and bird watcher, sailor, he has led Orvis’s renowned support of conservation (5% of pretax profits) with the mantra “If we are going to benefit from our natural resources, we must be willing to take action to protect them.” For the last 25 years, he has served on numerous corporate, conservation and civic boards, including: Currently he is a member of the Board of Directors and National Council Chairman of the World Wildlife Fund; Board of Directors - The Nature Conservancy of Montana; Advisory Board – The Nature Conservancy Caribbean Program; Advisory Board - Trout Unlimited’ s; Coldwater Conservation Fund; Board of Directors – Weston Theatre, Vermont. Formerly he served as Vice Chairman – The Nature Conservancy - Worldwide Board; Board of Directors – Greater Yellowstone Coalition; Board of Directors – Trout Unlimited; and Board of Directors - Cornell Lab of Ornithology. Perkins graduated from Williams College in 1975 and has completed Harvard University’s Executive Management Program.