Don't Flush Tiger Forests Report
In February2012, WWF released a report that identified the 20 U.S. grocery chains that were the biggest buyers of Paseo products in 2011, according to Nielsen research data. Paseo, the fastest-growing brand of toilet paper in the United States in 2011, was directly tied to rain forest destruction in Sumatra. These paper products and those under the Livi brand name were being made from fiber supplied by Asia Pulp & Paper (APP).
WWF individually contacted the 20 retailers to inform them of their link to rain forest destruction, and urged each of them to stop sourcing these brands until APP changes its practices. WWF supporters also made their voices heard. As a result, 17 retailers took action and stopped sourcing Paseo. This was then followed by the decision that Paseo would be removed from the U.S. market, and will soon no longer be found on store shelves across the U.S.
See which grocery chains took action to stop sourcing Paseo.
|Grocery Chain||Grocery Chain Said it has stopped carrying Paseo||No response or no action taken|
|Brookshire Grocery Co.|
|Delhaize Group (sold at Food Lion and Harvey's)|
|Giant Eagle (sold at Valu King)|
|Kroger (sold at Food4Less, Foods Co., Ralphs)|
|K-VA-T (sold at Food City)|
|Roundy's Supermarkets Inc. (sold at Pick'n Save, Rainbow and Copps)|
|SUPERVALU Inc. (sold at Albertsons)|
* IGA USA has issued a public statement that no IGA Exclusive Brand products in the U.S. are sourced from APP. IGA has noted that, as a group of independent retailers trading under the IGA brand, individual stores make their own decisions about what goods they sell. IGA is currently working with its retailers to take a stand against selling Paseo and other paper brands in IGA stores that are linked to Indonesian rainforest destruction.