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Don't Flush Tiger Forests Report

In February2012, WWF released a report that identified the 20 U.S. grocery chains that were the biggest buyers of Paseo products in 2011, according to Nielsen research data. Paseo, the fastest-growing brand of toilet paper in the United States in 2011, was directly tied to rain forest destruction in Sumatra. These paper products and those under the Livi brand name were being made from fiber supplied by Asia Pulp & Paper (APP).

WWF individually contacted the 20 retailers to inform them of their link to rain forest destruction, and urged each of them to stop sourcing these brands until APP changes its practices. WWF supporters also made their voices heard. As a result, 17 retailers took action and stopped sourcing Paseo. This was then followed by the decision that Paseo would be removed from the U.S. market, and will soon no longer be found on store shelves across the U.S.

See which grocery chains took action to stop sourcing Paseo.

Grocery ChainGrocery Chain Said it has stopped carrying PaseoNo response or no action taken
Albertsons LLC   X-mark
BI-LO Check mark  
Brookshire Grocery Co. Check mark  
Delhaize Group (sold at Food Lion and Harvey's) Check mark  
Giant Eagle (sold at Valu King) Check mark  
Harris Teeter Check mark  
Hy-Vee Check mark  
IGA* Check mark  
Ingles Check mark  
Kmart Check mark  
Kroger (sold at Food4Less, Foods Co., Ralphs) Check mark  
K-VA-T (sold at Food City) Check mark  
Lowes Food Check mark  
Marsh   X-mark
Price Chopper Check mark  
Roundy's Supermarkets Inc. (sold at Pick'n Save, Rainbow and Copps) Check mark  
Save Mart   X-mark
Spartan Stores Check mark  
SUPERVALU Inc. (sold at Albertsons) Check mark  
Weis Markets Check mark  

* IGA USA has issued a public statement that no IGA Exclusive Brand products in the U.S. are sourced from APP. IGA has noted that, as a group of independent retailers trading under the IGA brand, individual stores make their own decisions about what goods they sell. IGA is currently working with its retailers to take a stand against selling Paseo and other paper brands in IGA stores that are linked to Indonesian rainforest destruction.

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