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85% of all donations go toward saving species & places.

2013 Operating Revenue
2013 Total Expenses

Annual Report & Statements

A Message from Our CFO

WWF's programmatic investments are designed to address some of the toughest conservation issues of our time, requiring strategic, focused, and sustained engagement. Our work in FY12 was guided by three principles: continue to grow programs that are delivering the highest conservation value and results; ensure we have the right talent and resources to generate needed funding for those programs; and provide solid mission support while maximizing the efficiency of our work.

WWF's FY13 financial performance continued the trend of positive results we have seen in recent years. At $266.3 million, the total revenues and support represent an increase of 9% over FY12. Operating revenues and Contributions grew by 2%, while Government, WWF Network and In-kind revenues achieved total growth of 16%. Corporations and other Non-Governmental Organizations (NGOs) rounded out the additional source of increased revenue through multiyear gifts representing growth of 335% and 240% respectively.

Our operating budget grew 9%, with programmatic spending again representing 85% of total expenses. Fundraising activities made up just 10% of total expenditures, with 4% going toward philanthropic fundraising efforts and 6% going toward our membership program. Management and administration costs accounted for the modest final 5% of total expenses

These results, along with non-operating activity, contributed to total net assets of $318.8 million, a $47.1 million increase over FY12 levels.

As both the challenges of conservation and the resources needed to address them grow, WWF’s mission remains constant: to conserve nature and reduce the most pressing threats to the diversity of life on Earth. We are always moving forward, looking for new and better ways to accomplish the important work ahead. We are gratified by the support we receive, and thank you for joining us.

Michael Bauer
Chief Financial Officer

Call us toll free at 1-800-960-0993 to speak with the Partners team or email us at

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