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Forever 21

In Spring 2011, Forever 21 approached WWF about participating in their Give To Love program in which Forever 21 designs limited edition fashion collections and a designated non-profit receives a donation for every item sold. Forever 21 created a collection of eight animal tees in which WWF received $1 from the sale of each t-shirt with a minimum contribution of $20,000. The collection of t-shirts landed in store and on-line in June 2011 and sold out in three months generating over $62,000 in donations to WWF. Several online fashion websites and blogs featured the collection, including the LA Times Image blog.


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