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Bumble Bee Foods: Wild Selections

Demonstrating a bycatch de-hooker to longline tuna fishing boat crew
Bumble Bee Foods: Wild Selections Products

Wild Selections®: Driving Positive Change on the Shelf and on the Water

Since 2009, Bumble Bee Foods and WWF have worked together to increase sustainable tuna fisheries through the International Seafood Sustainability Foundation (ISSF), an independent organization that brings together scientists, industry leaders, and environmental champions to undertake science-based initiatives for the long-term conservation of tuna stocks.

This commitment to collaboration on seafood sustainability ultimately led to Bumble Bee Foods’ development and launch of Wild Selections®, a new line of canned seafood products that are certified to the Marine Stewardship Council (MSC) standard for sustainable, well-managed fisheries. Wild Selections®
products include, MSC-certified solid white albacore tuna, solid light tuna, salmon fillets, sardine fillets and tiny pink shrimp.

MSC Certification

Ensuring that more Americans purchase sustainably caught seafood is central to WWF’s mission of maintaining the long-term health and biodiversity of the world’s oceans. To date, MSC-certified fisheries have increased fish abundance an average of 46 percent over 10 years vs. 9 percent for uncertified fisheries. The MSC eco-label, which is displayed on each can of Wild Selections®, is an easy way for consumers to know that the seafood inside was caught from a fishery that meets independent, science-based standards for sustainability. Consumers can also trace their catch at wildselections.com to learn more about the specific fishery that caught their seafood.

Supporting WWF Conservation Programs

In addition to supporting MSC-certified fisheries, 13 cents from each can of Wild Selections® sold will benefit WWF marine conservation and fishery improvement programs. These funds will be used to help expand sustainable fishing practices globally by supporting WWF’s efforts to attain better fisheries management and increase the supply of sustainably caught seafood through fishery improvement projects. In addition, these funds will also support WWF’s work on reducing marine bycatch, restoring marine habitats, and expanding species-based conservation programs related to sharks, sea turtles, and other marine species. Bumble Bee Foods has committed to support these efforts with a minimum donation of $1,000,000 from Wild Selections® by 2018.

  • Diver silhouetted against a heart-shaped school of Big-eye trevallies in Bali, Indonesia

    Increasing Demand for Sustainable Seafood

    WWF helped found the Marine Stewardship Council (MSC) in 1997 to improve the management of fisheries globally and contribute to the health of the world’s oceans. Yet, today only 11 percent of global fisheries are MSC-certified. As a fully MSC-certified line of seafood, WWF hopes the Wild Selections® brand’s long-term commitment to MSC sourcing will help increase demand for sustainable seafood and in turn increase the number of responsibly managed fisheries.

  • Family supermarket shopping

    Increasing Awareness of Sustainable Seafood in the U.S.

    In the United States, awareness of sustainable seafood is low. WWF has worked with Bumble Bee Foods and MSC to educate consumers about the importance of purchasing sustainable seafood through the Wild Selections® line. The products carry the MSC eco-label, certifying the seafood was sourced from a responsibly managed fishery. Every Wild Selections® product also features the WWF logo, giving consumers the opportunity to directly support marine conservation efforts through their purchase.

  • Barracudas seen underwater, schooling in the Indo-Pacific Ocean

    Supporting WWF Marine & Fishery Improvement Programs

    Thirteen cents from the sale of each can of Wild Selections® will support WWF’s marine and fishery improvement programs, with a minimum commitment of $1,000,000 by 2018. These funds will be used to help expand sustainable fishing practices globally by supporting WWF’s efforts to attain better fisheries management and increase the supply of sustainably caught seafood through fishery improvement projects. In addition, these funds will also support WWF’s work on reducing marine bycatch, restoring marine habitats, and expanding species-based conservation programs related to sharks, sea turtles, and other marine species.

“Our goal is to drive change in the marketplace by generating consumer demand for sustainable seafood. Ultimately, we hope to create a virtuous cycle for good—where the more we sell, the more we can fund WWF programs to improve fisheries, thereby creating more sustainable seafood and benefiting our oceans.”

Mike Kraft
Vice President of Corporate Social Responsibility, Bumble Bee Foods

Why We Are Working Together

Every day, approximately three billion people rely on seafood as their primary source of protein. As the world tries to meet this demand, we are faced with the challenge that 85 percent of global fisheries have been pushed to or beyond their biological limits. Overfishing and other issues such as bycatch—the incidental catch of non-target species—have caused ecological disruption, biodiversity loss, and the deterioration of coastal habitats.

To meet these challenges, WWF works with companies from the private sector like Bumble Bee Foods to develop and implement solutions to protect marine habitats, the species that live within them, and the communities that depend on them. Our goal is to work toward a future where seafood is harvested with minimal environmental impact while still meeting the food demands of an ever-growing world population.

Tracking our Progress

Together with the MSC, Bumble Bee Foods and WWF are launching a comprehensive, multi-year case study to measure consumer attitudes, opinions, and purchasing decisions around sustainable seafood. These findings will help measure the impact of Wild Selections® and refine future approaches to cause marketing and education about sustainable seafood.

Clinton Global Initiative

The Clinton Global Initiative (CGI) convenes leaders to turn ideas into action. CGI Commitments to Action represent bold new ways that CGI members address global challenges—implemented through new methods of partnership and designed to maximize impact. Commitments can be small or large, global or local. No matter the size or scope, commitments help CGI members translate practical goals into meaningful and measurable results.

Clinton Global Initiative Joint Commitment

In September 2013, Bumble Bee Foods and WWF announced a joint commitment to seafood sustainability at the Clinton Global Initiative (CGI) Annual Meeting in New York City. This CGI Commitment to Action is built upon a shared desire to increase awareness about the importance of seafood sustainability and calls upon retailers to join with us in educating their customers about sustainable seafood. Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of the Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,500 commitments, which are already improving the lives of more than 430 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $87.9 billion.