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  • Sustainable Sourcing

    WWF is helping companies trace products from origin to the store shelf, measuring the impacts along the way. By exploring solutions like doubling down on existing farmland, rehabilitating degraded lands, and helping consumers become part of the solution, it’s possible to meet this growing demand and still maintain a living planet.

  • Working with Coca-Cola to Improve the Sustainability of Agricultural Ingredients

    Together, WWF and Coca-Cola have piloted projects on sustainable sugarcane cultivation in Australia, Brazil, South Africa, and Honduras, working with sugarcane farmers to align their practices with the Bonsucro Standard.

    Sugar cane
  • coral reef and mangrove Carrie Bow Cay Belize
  • tiger growling
  • The Urgent Issue of Captive Tigers

    Most people are surprised to learn that there are an estimated 5,000 captive tigers in America’. That’s more than all wild tigers across Asia. Almost 95 percent are privately owned, often by people not trained to care for animals in general, let alone tigers. Alarmingly, there is no accurate record or system to determine the actual number of tigers in the country, where they are, or what happens after they die.