The Natural Capital Project is a partnership that works to align economic forces with conservation by mainstreaming natural capital into decision making. By developing a scientifically-sound, reliable way to assess the true value of the services that ecosystems provide, WWF works to stop the degradation of the most important places on the planet.
Video cameras installed in the Sumatran jungle have captured close-up footage of a tiger and two cubs. This is the first time that WWF has recorded evidence of tiger breeding in central Sumatra in what should be prime tiger habitat.
WWF captured the first-ever camera trap video of a rhino in Borneo. While a "camera trap" might sound menacing, it actually does not harm wildlife. The name is derived from the manner in which it "captures" wildlife on film.