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Responsible Alternative Fibers: Assessment Methodology

Pulp is the base for a lot of products we use every day, such as napkins and paper. Pulp typically comes from natural fibers that are in trees. But purpose-grown and agricultural residue feedstocks – such as bamboo, kenaf and wheat straw—are being explored as alternatives to such fibers. WWF has created a tool for assessing the major environmental and social issues associated with the production of these alternative natural fibers. Responsible use of alternative natural fibers could reduce pressure on natural forests and have global benefits for biodiversity, ecosystem services, socio-economic development and climate stability.