Transforming Businesses
Change the Way You Think
Living on a finite planet, the impact of our daily choices may be greater than we realize.
The seemingly isolated actions we take every day—from our choice of morning beverage to our choice of business practices—leave an imprint on some of the world’s most valuable and threatened places.
We are consuming natural resources at a rate faster than the Earth can replenish them. WWF’s Living Planet Report shows we are currently consuming the equivalent of 1.5 planets to support human activities.
For bankers, this is equivalent to living on the principle; for farmers, it is like eating your seed. We are quite literally eating the planet.
We need to find ways to do more with less.
In short, we need to change the way we think—about everything—but especially where and how we live, work and travel as well as what and how much we consume.
Change the way you think about your morning latte.
Think about your morning latte. Have you ever wondered about the true footprint of that daily little extravagance?
How much water, land or labor was used to produce that steaming pick-me-up of espresso and milk?
Consider how we could lessen the impact of products we use every day, if we produced more using fewer resources.
NOW AVAILABLE in Arabic, Bahasa, French, Hindi, Japanese, Mandarin, Portuguese, Russian, and Spanish
Change the way you think about food.
How do we balance the needs of a growing population with a finite planet?
By the year 2050, our planet will be home to another 2 billion people. How will we feed them all? Not only will there be more people, but everyone will have more money to spend on food.
Where will we grow all of it? Picture what would happen if we could freeze the footprint of food by doubling the productivity of farming.
Change the way you think about your laptop.
Do you know what goes into making your laptop?
Raw materials for electronic goods are mined from tropical rainforests, but as resources dry up, recycling aluminum is key.
If a laptop manufacturer only used recycled aluminum, it would take 90% less energy to make the same machine.
Imagine what our world would be like if more products recycled or reused existing materials.
Change the way you think about everything.
Changing how we think leads to more questions. More questions leads to more answers.
On a finite planet, sustainability can't be something we choose or not choose. Every product needs to be more sustainable than the last. That kind of thinking could really change the world.
Small actions can make a big difference.
Broad changes can happen if we change the way we think about the products we depend on, sending signals to the market about what we want. Only then will the solutions become reality.
How you can help
Shop for sustainable products
Reduce your carbon footprint
Follow these simple green tips every day
"Our goal is to figure out how to produce more with less land, less water and less pollution, so we won't be the only species left living on this planet. "
The challenge of sustaining life on an increasingly crowded planet is growing more complicated each and every day. 
The giant panda is universally loved, and of course has a special significance for WWF as it has been the organization's symbol since our founding in 1961.
