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People
In 2004, WWF developed guidelines for the American Red Cross to use as a blueprint for reconstruction efforts in the wake of the Indian Ocean tsunami. Recently the two organizations created a step-by-step guide to help ensure that disaster reconstruction efforts not only protect communities from future disasters but also are environmentally sustainable.
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Habitats
In 1975, WWF helped create Corcovado National Park, a tropical forest on Costa Rica’s Osa Peninsula. Today WWF works worldwide to end destructive and illegal logging to preserve species’ homes and support the lives of people who depend on forests for survival.
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Industries
In 1993, WWF and others formed the Forest Stewardship Council (FSC) to promote the responsible management of the world’s forests. WWF continues to urge consumers and businesses to purchase FSC-certified timber and products.
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Species
In 1986, WWF reintroduced captive-bred golden lion tamarins to Brazil’s Atlantic Forest, which contributed to the increase of the population and protection of forests in their range. WWF continues to save species from extinction by strengthening antipoaching efforts and reducing impacts on fragile habitats.
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50th Anniversary
Celebrating 50 Years and Looking to the Future
Reason #50Fifty years ago, a small group of concerned scientists, naturalists, and business and political leaders joined together to save our Earth’s wildlife from extinction. The organization they founded—World Wildlife Fund (WWF)—has since grown into the world’s leading conservation organization. Today, we work in more than 100 countries around the globe and have more than 1.2 million members in the United States and close to 5 million members worldwide.
In this important anniversary year, we are proud of our heritage, our past work, and our many accomplishments. But we also know that there’s still work to be done. The protection of wildlife and wild places around the world requires constant vigilance. So in this year of celebration, we are not just looking back, but actively moving forward and working for the future. Like our founders half a century ago, we begin our next 50 years of conservation work with a strong determination and a message of hope for all: that together, we can protect life on earth for generations to come.
Evolution of the Panda Logo
In 1961, Chi-Chi, the first giant panda to live in the West, was a sensation at the London Zoo. Chi-Chi brought people together in discovering, and caring about, the amazing species of the world. From that inspiration, Gerald Watterson, an environmentalist and artist, created a number of panda sketches that WWF founder Sir Peter Scott developed into the first version of the logo known worldwide today. Just as WWF’s work has evolved from the initial vision of funding species conservation to a complex global effort that protects species, places and the people who share them, that first panda sketch has evolved into an international symbol for conservation—both for today and for generations to come.
