Featured Story
Don’t Flush Tiger Forests
The toilet paper on your grocery store shelves may have a direct impact on the 400 Sumatran tigers left in the wild. Not all tissue and paper towels are made from responsible sources.
A new report by WWF identifies the twenty U.S. grocery chains that were the biggest buyers of Paseo products in 2011, according to Nielsen research data. Paseo, the fastest-growing brand of toilet paper in the United States today, is directly tied to rain forest destruction in Sumatra. These paper products and those under the Livi brand name are made from fiber supplied by Asia Pulp & Paper (APP).
WWF has individually contacted the 20 retailers to inform them of their link to rain forest destruction, and urge each of them to stop sourcing these brands until APP changes its practices.
Which grocery chains stopped sourcing Paseo – and which companies have done nothing?
| Grocery Chain | Said it has stopped carrying Paseo | No response or no action taken |
| Albertsons LLC | ![]() | |
| BI-LO | ![]() | |
| Brookshire Grocery Co. | ![]() | |
| Delhaize Group (sold at Food Lion and Harvey’s) | ![]() | |
| Giant Eagle (sold at Valu King) | ![]() | |
| Harris Teeter | ![]() | |
| Hy-Vee | ![]() | |
| IGA* | ![]() | |
| Ingles | ![]() | |
| Kmart | ![]() | |
| Kroger (sold at Food4Less, Foods Co., Ralphs) | ![]() | |
| K-VA-T (sold at Food City) | ![]() | |
| Lowes Food | ![]() | |
| Marsh | ![]() | |
| Price Chopper | ![]() | |
| Roundy’s Supermarkets Inc. (sold at Pick’n Save, Rainbow and Copps) | | |
| Save Mart | ![]() | |
| Spartan Stores | ![]() | |
| SUPERVALU Inc. (sold at Albertsons) | ![]() | |
| Weis Markets | ![]() |
If you stop buying Paseo and Livi toilet paper until APP stops clearing natural forest, we can help ensure a future for the forests of Sumatra, the community, and the tigers, elephants, and other species those forests support.








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