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Don’t Flush Tiger Forests

Does your toilet paper cause rain forest destruction?

Why consumers shouldn't have to choose between tigers and toilet paper.
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Not all tissue and paper towels are made from responsible sources. The toilet paper on your grocery store shelves may have a direct impact on the 400 Sumatran tigers left in the wild.

Paseo is the fastest-growing brand of toilet paper in the United States today. Livi, another brand, is used by hotels, restaurants and schools. Both are made from fiber supplied by Asia Pulp & Paper (APP), a company causing rain forest destruction in Sumatra.

Since 1985, more than half of Sumatra’s natural forests—an area greater in size than the state of Virginia—have been lost as forests are converted to pulp plantations for tissue and paper. Of this, APP and its affiliates have pulped more than 5 million acres of natural forests in Sumatra, land that is essential to the survival of tigers and other species.

A new report by WWF identifies the 20 biggest U.S. grocery chains that were believed to be the top 20 buyers that carried Paseo products in 2011. Learn more about which companies took action and committed to stop sourcing Paseo.

How You Can Help

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Don’t buy Paseo or Livi products and ask your supermarkets not to carry them.

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Breaking News

Seventeen out of the twenty companies listed in the “Don’t Flush Tigers Forests” report have now stopped buying Paseo.

Find out who the remaining three companies are that need to take action

Have you spotted Paseo?

Who sells these products?


Find out which U.S. grocery chains still carry Paseo and Livi, and which ones are taking action. Learn more

What do I buy?


Learn more about which toilet paper you should look for and how you can help

Be the Voice for Tigers

Mila’s Story

Meet Mila, one of our tiger conservationists in Indonesia

Global Action


WWF supports responsible pulp and paper production, efficient paper use, and the use of paper products made with fiber from responsibly managed forests, plantations and recycled sources. Learn more