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Videos
2009 Public Service Announcements
Don’t Wait Till It’s Gone
We have reached a moment in the history of Earth where the actions we take will determine whether or not our children will live in a world with magnificent animals such as the polar bear, swim in an ocean filled with iridescent corals and marine life, or stroll through a dense forest.
While issues such as climate change, scarcity of freshwater, overfishing and deforestation are covered in the news, many people don’t understand how these things can affect their lives. In response, WWF has launched a new Public Service Announcement campaign to make these connections and show what is at risk if we wait to, or worse do not, take action.
At WWF, we’re working harder than ever before to save threatened species and the habitats that sustain them. Learn more about our work to protect the future of nature.
Climate Change
We have entered an era of dangerous climate disruption that poses a fundamental threat to the vulnerable places, species and people WWF seeks to protect. WWF is leading the way to solutions by assessing the potential impacts of climate change and taking steps to reduce vulnerabilities to those impacts. We also are aggressively promoting the reduction of global greenhouse gas emissions to limit the average global temperature increase to within 2°C compared to preindustrial times. Read more
Forests
Forests play a key role in the world's environmental and economic health, but they are being asked to supply more than they can sustain over the long term. WWF works to ensure that forests are managed in a way that can meet today’s needs while protecting and restoring their ecological integrity and production capacity for future generations. Read more
Marine Conservation
From the coldest seas on Earth to the warmest tropical waters, WWF's strategically designed marine program is working to conserve our planet's vital marine biodiversity. We work to assure protection of the marine environment, sustainable management of fisheries and coastal development, and the reduction of threats to key species. Read more
Freshwater ecosystems
Freshwater ecosystems supply water for drinking, sanitation, agriculture, transportation, electricity generation and recreation. They are habitat for diverse animals and plants and that provide an important source of food and fiber that sustains livelihoods particularly for rural communities in developing countries. WWF is working to conserve this valuable resource. Read more
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