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How Big Brands Can Help Save Biodiversity

In July this year, Jason Clay, spoke at TEDGlobal, Oxford UK about ‘How big brands can help save biodiversity’. By convincing 100 key companies to go sustainable, global markets will shift to protect the planet our consumption has already outgrown. Watch the video to hear how WWF is getting big brands to agree on responsible and sustainable practices — before their products hit store shelves.

Expert Guide

Jason Clay

Senior Vice President Market Transformation


“Our goal is to figure out how to produce more with less land, less water and less pollution, so we won't be the only species left living on this planet.”

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