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What is Nature Worth?

Our natural resources continue to be degraded because decision makers do not have a reliable way to assess the true value of the services that ecosystems provide. The Natural Capital Project, a partnership among WWF, The Nature Conservancy, University of Minnesota and Stanford University, is working to align economic forces with conservation by mainstreaming natural capital into decisions. Learn more

Expert Guide

Jason Clay

Senior Vice President Market Transformation


“Our goal is to figure out how to produce more with less land, less water and less pollution, so we won't be the only species left living on this planet.”

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