WWF and The Coca-Cola Company, are trying to make sure today’s farmers to apply environmental knowledge to farming. Agricultural runoffs like pesticides, fertilizers and topsoil are some of the greatest threats to the Mesoamerican Reef, the second-largest reef in the world.
AWS and its standard will help drive water management coordination globally, but also in regions and—most importantly—in river basins. It will make water stewardship something that’s real and not just a concept. That’s why we at WWF are so excited to see it launch.