Changing the nature of business Stories

  • Advocating for climate-conscious air travel

    WWF Magazine: Summer 2021
    As more and more people take to the skies, scientists project that without advances in airplane efficiency and industry-wide regulations, commercial aviation emissions could triple by 2050.
    Large airplane silhouette
  • New project will help improve 1 million acres of grasslands to help fight the climate crisis

    September 22, 2020

    WWF is joining forces with The Walmart Foundation, McDonald’s, and Cargill to invest more than $6 million in this initiative to make lasting improvements to America’s iconic grasslands.

    Northern Great Plains
  • The future of flight in an era of climate crisis

    September 17, 2020

    Learn four steps to rebuild air travel in a way that protects us against dangerous climate change.

    airplane on a runway
  • In the Congo Basin, forests get a boost from an unlikely source

    WWF Magazine: Fall 2020
    Acoustic guitars are often made from wood species susceptible to overharvesting and climate change. In the Congo Basin, Taylor Guitars is providing a hopeful model for restoring vulnerable tonewoods.
    Front of acoustic guitar
  • WWF to help Starbucks build better stores for the planet

    September 20, 2018
    Imagine a future in which buildings are designed specifically to help the planet become a healthier place for all of us to live. That’s the vision WWF will help Starbucks achieve through the company’s new “Greener Stores” plan.
    Coffee beans in a basket
  • Exponential Power

    WWF Magazine: Spring 2017
    With pressure from customers, employees, and shareholders—and based on a growing realization of the impacts America’s electricity footprint has on the climate—many corporations are trying to reduce their reliance on fossil fuels.
    _alt_
  • The story of soy

    December 14, 2016

    Behind beef, soy is the second largest agricultural driver of deforestation worldwide. From the Northern Great Plains of the U.S. to the Amazon of Brazil, forests, grasslands, and wetlands are being plowed up to make room for more soy production. 

    Mass soybean harvesting at a farm in Brazil
  • A world powered by renewable energy is within reach

    September 01, 2016

    To prevent the worst impacts of climate change, we must shift our global energy supply from one that relies on dirty fossil fuels—coal, oil, and natural gas—to one that is supported by clean and sustainable sources. The good news is that this transition is already well underway, according to a new WWF report.

    Group of wind turbines, Selfkant, Germany
  • Nature 2.0: Putting a Stop To Stunting

    WWF Magazine: Fall 2014
    African Orphan Crops Consortium tackles nutrition
    Illustration of woman carrying baby and DNA
  • Rethinking Food

    WWF Magazine: Fall 2014
    Today one of the biggest threats to our planet comes from the production of food.
    Honey comb with a bee
  • Agua Dulce

    WWF Magazine: Spring 2014
    Renewing freshwater resources and strengthening livelihoods around the Mesoamerican Reef
    A Landscape in Honduras
  • Handle with Care

    WWF Magazine: Spring 2014
    Understanding the hidden environmental costs of cotton
    Cotton T-shirt
  • Pursuing and Achieving Sustainable Solutions for Plastics

    November 19, 2013

    Plant-based plastics, if responsibly produced from renewable resources in an efficient manner can provide more viable solutions over fossil-based resources if these risks are addressed.

    bulrush in field
  • In Borneo's Forests, Impacts and Opportunities

    June 03, 2013

    WWF is working to reduce deforestation in Borneo through promoting Forest Stewardship Council (FSC) certification of wood and paper products.

    Borneo orangutan