Transforming Businesses
Smart choices for a finite planet
Featured Story
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Better Beef for a Healthier Planet
Learn why sustainable beef production matters for conservation. Read more
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Meet Baim
Read the story about a baby orangutan rescued on the island of Borneo. Read more
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15 Success Stories of 2011
Discover highlights from our work around the world to protect species and habitats.Read more.
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Russian Tiger Habitat Gets a Boost With Protection of Key Tree Species
The Russian government has introduced measures to protect Korean Pine, a key species found in Amur Tiger habitat in the Russian Far East. Read more
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Study Highlights Forest Protected Areas as a Critical Strategy for Slowing Climate Change
A new study involving scientists from 13 different organizations, universities and research institutions states that forest protection offers one of the most effective, practical, and immediate strategies to combat climate change. The study, “Indigenous Lands, Protected Areas, and Slowing Climate Change,” was published in PLoS Biology, a peer-reviewed scientific journal, and makes specific recommendations for incorporating protected areas into overall strategies to reduce emissions of greenhouse gasses from deforestation and degradation (nicknamed REDD). Read more
Latest News
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Sustainable Palm Oil is Good for Business
Protecting the environment by producing certified sustainable palm oil is also good for the bottom line, according to groundbreaking new report. Read more
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Freshwater Trout Aquaculture Dialogue Enters Final Stage
The Freshwater Trout Aquaculture Dialogue today released the final draft of its global standards for certifying farmed trout. Read more
Humanity is currently using natural resources faster than they can be renewed. For more than three decades, we have been living beyond the carrying capacity of our planet.
By 2050, global population is expected to reach 9 billion—increasing pressure not only on Earth’s natural resources, like timber, sugar cane and salmon, but also on many of the world’s most environmentally sensitive regions. We need to do more with less.
Our theory of change
WWF has identified 100 companies that most directly impact the places and species we seek to protect. We believe that if these companies commit to sustainability, global markets will shift to protect the planet our consumption has already outgrown.
By engaging in strategic and innovative partnerships, WWF works with companies to:
- reduce their environmental footprint
- champion pre-competitive and sustainable solutions
- harness the global marketplace into a force for conservation
Our core principles
WWF's approach to working with the private sector is constructive and solutions-oriented. It is both collaborative in its methods and challenging in its objectives.
Our basic guiding principles for corporate engagement are:
- transparency
- measurable results
- the right to disagree
Tipping markets towards sustainability
We are engaging with major companies and their supply chains to change the way global commodities are produced, processed, consumed, and financed worldwide.
Working with these companies, WWF seeks to reduce the impact that these commodities and sectors have on the most ecologically important places and species on Earth, including:
Agriculture
With 90% of deforestation caused by agriculture and ranching, WWF is working to ensure that key farmed commodities (beef, cotton, dairy, palm oil, soy and sugar cane) are produced and processed in a sustainable manner. Learn more
Aquaculture
Almost half of the seafood we eat comes from farms, making aquaculture the fastest growing food production system in the world. WWF is working to create an eco-label for farmed seafood so consumers know which seafood is healthy for them and the environment. Learn more
Climate
Climate disruption poses a fundamental threat to the vulnerable places, species and people WWF seeks to protect. WWF is engaging with companies to set and meet goals to reduce carbon emissions, advance projects to protect their resources from climate impacts, and ensure the sustainability of their core business. Learn more
Finance
The finance sector is an increasingly important point of leverage through which environmental and social impacts can be influenced. WWF is working with a range of financial institutions to improve environmental performance and drive change for the benefit of ecosystems, people and businesses. Learn more
Fishing
Over 75% of the world’s fisheries are already fully exploited or overfished. WWF is working with more than 40 countries to end destructive fishing practices, to create and expand marine protected areas, reform national policies for managing fish and address the needs of those who depend on marine areas. Learn more
Forests
Each minute, we lose the equivalent of 36 football fields of forests to deforestation. WWF protects, manages and restores the world's most valuable forests. By leveraging our fieldwork, policy and business partnerships, we are providing solutions that will conserve our forest, protect species and alleviate poverty. Learn more
Water
WWF is working with businesses and industry to improve the way water is managed – ensuring adequate water for local people and ecosystems and fair distribution of water among different water users. Learn more
