Agriculture

What we are doing

When agricultural operations are sustainably managed, they can preserve and restore critical habitats, help protect watersheds, and improve soil health and water quality. WWF works in collaboration with a wide range of players to

  • Convene multi-stakeholder roundtables that define and measurably reduce the impacts of growing priority commodities
  • Identify and implement better management practices that protect the environment and producers' bottom line
  • Create financial incentives to encourage biodiversity conservation
  • Improve agricultural policies
  • Identify new income opportunities for producers to ensure their economic viability

WWF focuses on reconciling the needs of people with other life on our planet. Although preserving natural areas is the cornerstone of biodiversity conservation, this represents only about 10 percent of land area and most biodiversity exists outside protected areas.

Demand for agricultural commodities is increasing rapidly as the world's population grows. Additionally, rising incomes allow people to eat more animal protein--milk, eggs, fish and meat--the production of which requires large amounts of feed grain. With these growing global food needs, sustainable resource management becomes even more urgent.

The commodities WWF is currently working on are:

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Engaging business in our agriculture work
Improving Africa’s neglected food crops

Expert Guide

Dave McLaughlin

Managing Director and VP – Agriculture


“There's a lot to be done in terms of making agriculture more sustainable. To make a real, lasting impact business has to be part of the solution.”

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Have you ever wondered about the true footprint of your morning latte?

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