Fishing

What we are doing

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  • Prize-Winning Designs Make a Difference for Marine Life

    The designs for the WWF 2011 International Smart Gear Competition are outstanding examples of how ingenuity can effectively reduce bycatch, a significant threat to marine life. Read more

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  • Partnering to Save Our Oceans

    View an article on thegef.org about a breakthrough approach to help reduce bycatch and ensure a more sustainable future. Read more

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Improving fishing practices

Bycatch occurs when fishermen inadvertently hook or trap sea life other than their targeted catch. It is among the most problematic aspects of modern fishing and a major threat to marine biodiversity that costs fishermen time and money. WWF reduces bycatch by facilitating improvement to fishing gear and practices that reduce bycatch while still allowing fishermen to catch fish.

Seiner in Togiak Herring Fishery with Hagemeister Island in the background, Bristol Bay, Alaska
© WWF / Scott Dickerson

Influencing the global market for fish

Instituting sustainable market-driven practices in the seafood industry depends on informing buyer about the impact they can have on the world’s oceans. Consumers of wild-caught and aquaculture products are often unaware of how their actions affect marine biodiversity. To address this challenge, WWF partners with global retailers – such as Walmart – that purchase large amounts of fish in order to gain their commitment to purchase only from sustainable sources, such as Marine Stewardship Council (MSC) certified seafood.

Fishing subsidies

Today’s worldwide fishing fleet is estimated to be up to two and a half times the capacity needed to sustainably fish the oceans. To guarantee sustainable fisheries around the world, nations need to reduce and reform fisheries subsidies that contribute to overcapacity and overfishing. 

Promoting sustainable fisheries management and alleviating poverty

No one has more at stake in the conservation of marine biodiversity than those who depend on the sea for survival. Policy and governance decisions have inadvertently promoted global overfishing, often adversely impacting poor coastal communities. We help countries implement policies that benefit people by assuring long-term food security and providing coastal communities with a higher – and sustainable – standard of living.    

Laughing Bird Caye National Park Aerial view of coral reef from 6,000 ft. Belize
© WWF-Canon / Anthony B. RATH

Creating and expanding marine protected areas

Coastal communities rely on fishing for their sustenance and livelihoods. Without protected areas for marine life and critical habitats, many marine species will not survive. WWF collaborates with communities, scientists and governments to create flexible zoning places that designate different types of protected areas. 

Learn more about WWF programs to address this challenge:

  • Take Action

    Take action through WWF's Conservation Action Network and pledge to say YES to sustainable seafood.

    Take Action

  • Adopt a Turtle

    Make a symbolic turtle adoption to help save some of the world's most endangered animals from extinction and support WWF's conservation efforts.

    Adopt Now

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