Earth Hour

On Earth Hour hundreds of millions of people around the world will come together to call for action on climate change. Learn more

The Wild Things

The Wild Things

Listen to the story of how WWF helped a masked bandit return to the prairie, in the newest edition of WWF's podcast series "The Wild Things." Learn more.

Take Action

Take Action

Take Action on Climate Change

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Travel

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Adopt a Turtle

Make a symbolic Turtle adoption to help save some of the world's most endangered animals from extinction and support WWF's conservation efforts.
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Show your love of the panda with the WWF Visa Signature® credit card from Bank of America. Bank of America will contribute $100 to WWF for each new qualifying account.*

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Fishing

What we are doing

NEW! WWF Heads to the World Ocean Conference

OUR VISION: Implement sustainable fishing practices globally to protect marine life and ocean habitats and continue to support the livelihoods of those who depend on the sea

Improving fishing practices

Bycatch occurs when fishermen inadvertently hook or trap sea life other than their targeted catch. It is among the most problematic aspects of modern fishing and a major threat to marine biodiversity that costs fishermen time and money. WWF reduces bycatch by facilitating improvement to fishing gear and practices that reduce bycatch while still allowing fishermen to catch fish.

Seiner in Togiak Herring Fishery with Hagemeister Island in the background, Bristol Bay, Alaska
© WWF / Scott Dickerson

Influencing the global market for fish

Instituting sustainable market-driven practices in the seafood industry depends on informing buyer about the impact they can have on the world’s oceans. Consumers of wild-caught and aquaculture products are often unaware of how their actions affect marine biodiversity. To address this challenge, WWF partners with global retailers – such as Wal-Mart – that purchase large amounts of fish in order to gain their commitment from sustainable sources.

Fishing subsidies

Today’s worldwide fishing fleet is estimated to be up to two and a half times the capacity needed to sustainably fish the oceans. To guarantee sustainable fisheries around the world, nations need to reduce and reform fisheries subsidies that contribute to overcapacity and overfishing. 

Promoting sustainable fisheries management and alleviating poverty

No one has more at stake in the conservation of marine biodiversity than those who depend on the sea for survival. Policy and governance decisions have inadvertently promoted global overfishing, often adversely impacting poor coastal communities. We help countries implement policies that benefit people by assuring long-term food security and providing coastal communities with a higher – and sustainable – standard of living.  

Learn more about WWF efforts to alleviate impacts on coastal communities:

Laughing Bird Caye National Park Aerial view of coral reef from 6,000 ft. Belize
© WWF-Canon / Anthony B. RATH

Creating and expanding marine protected areas

Coastal communities rely on fishing for their sustenance and livelihoods. Without protected areas for marine life and critical habitats, many marine species will not survive. WWF collaborates with communities, scientists and governments to create flexible zoning places that designate different types of protected areas. 

Learn more about WWF programs to address this challenge:

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