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  • Why it matters

    Forests are vital to life on Earth. They provide important natural resources – from timber to medicinal plants.  Forests purify the air, help to improve freshwater supplies, and stabilize soil to prevent erosion.  They also harbor much of the world's rapidly diminishing biodiversity.

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  • What we are doing

    WWF protects, manages and restores the world's most valuable forests. By leveraging our fieldwork, policy and business partnerships, we are providing solutions that will conserve our forest, protect species and alleviate poverty.

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  • Engaging business

    Every business is in the wood business - companies use wood in production, wood pulp in packaging or wood fiber for paper.  But is it wood that comes from responsibly-managed forests. WWF is creating market conditions that conserve the world’s forests while providing economic and social benefits for businesses and people that depend on them.

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  • Delivering results

    WWF through the Global Forest & Trade Network has established partnerships with over 350 companies in more than 30 countries to eliminate illegal logging and improve forest management in priority places

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