Wildlife Trade Landing page

• The Issue

  Every year, millions of tourists in the Caribbean and Mexico buy wildlife curios as souvenirs—often without any inkling that they are supporting unsustainable and illegal wildlife. Read more

• Our Solution

  TRAFFIC, the joint wildlife trade monitoring program of WWF and IUCN, is working with governments, some of the cruise lines, traders and tourists to promote good buys that will save wildlife and boost local economies. Read more

• Make Smart Choices

  Being a conscientious consumer is daunting, especially in a foreign country. There are simple things that you can do to make a change for the better. Read more

• Fast Facts

  Download and share this guide to a good buy.

• More on Wildlife Trade

  WWF plays an important role in fighting illegal trade, most significantly through TRAFFIC – the world’s largest wildlife trade monitoring network. Learn More

• BE A SOUVENIR SLEUTH

  Visit WWF's Virtual Tourist Shop

• WWF Travel

  When you travel with WWF, you support our conservation work.

  Learn more about our trips.

• News and Updates

  > Cameroon Military Takes Action After Hundreds of Elephants Slaughtered   March 06, 2012
  > Rhino Horn Trafficking Ring Busted on U.S. Soil   February 24, 2012