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Place-based Approach
From the Amazon to the Bering Sea, WWF is building a future where human needs are met in harmony with nature. By 2015 we will conserve 19 of the world’s most important natural places and significantly change global forces to protect the future of nature. Our experts are active in the field conserving the largest tropical rain forests, the most diverse coral reefs, and the world’s most endangered species.
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Community Action
Without an emphasis on the people who live in the priority places WWF works to protect, the larger conservation effort is put at risk. WWF’s vision is to build a sustainable balance between people and nature. Through WWF initiatives, communities are given the opportunity to reduce poverty, improve socio-economic conditions and become environmental stewards.
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Partnerships
Business transformation doesn’t happen overnight. But there’s a new reality in the marketplace: consumers are demanding greener products. And with global consumption expected to double by 2050, companies must adapt their practices to remain competitive. WWF’s work with business starts with a conversation about the challenges you face.
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Global Markets
WWF has long known that our entire planet is one delicate and complex set of relationships between species, people, habitats, governments and global market forces. We also know that meaningful conservation cannot take place without focusing on all of them.WWF is transforming the most significant forces that threaten people and nature.
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Action at Every Level
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Scholarships, Grants and Awards
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Corporate Partnerships
WWF has developed an innovative partnership model for working with companies that understand the link between sound environmental practices and their long-term profitability. Learn more about WWF's corporate partnerships.
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Monitoring Wildlife Trade
WWF plays an important role in fighting illegal trade, most significantly through TRAFFIC – the world’s largest wildlife trade monitoring network. Learn more.