What We Do
Protecting the Future of Nature
Featured Story
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Elephants Under Increased Threat
Elephants are under increased threat from illegal ivory trade. Read more
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15 Success Stories of 2011
Discover highlights from our work around the world to protect species and habitats.Read More.
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Caught on Camera
Extraordinary snapshots of five of the seven wild cat species are a reminder of what could be lost to deforestation. Read more
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Arctic Sea Ice Levels Plummet to Record Lows
Extreme melting has driven Arctic sea ice levels to record lows. Read more
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Illegal Ivory Seizures
Massive seizures of illegal ivory have taken place in Asia and Africa. Read more
Latest News
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Top Five Holiday Gifts that Give Back to Nature
WWF marks 50 years of conservation success this year with the launch of its 2011-2012 holiday gift guide that allows children and adults alike to join in supporting WWF's conservation efforts around the world. Read more
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Partnering to Save Our Oceans
View an article on thegef.org about a breakthrough approach to help reduce bycatch and ensure a more sustainable future. Read more
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Bank Program Aims to Make Biodiversity a Key Factor in Lending Decisions
The Equator Principles Association, World Wildlife Fund (WWF) and the Business and Biodiversity Offsets Program (BBOP) today announced the launch of a pioneering training program to help banks incorporate the value of nature into their lending decisions. Read more
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WWF and The Coca-Cola Company Team Up to Protect Polar Bears
Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. Read more
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WWF and the International Rhino Foundation (IRF) confirmed the extinction of the Javan rhinoceros in Vietnam on October 25, 2011. Read more
From the Amazon to the Arctic, WWF is building a future where human needs are met in harmony with nature. By 2020 we will conserve 19 of the world’s most important natural places and significantly change global forces to protect the future of nature. Our experts are active at every level – from field work to government - conserving the largest tropical rain forests, the most diverse coral reefs, and the world’s most endangered species.
WWF’s way of conserving the planet’s natural resources combines our unmatched global reach with a foundation in science, it involves action at every level – from local to global – and it ensures the delivery of innovative solutions that meet the needs of both people and nature.
Learn more about how WWF achieves results in the following areas:
Protecting Species
Saving wildlife is at the core of WWF’s mission. Why? Because animal populations are disappearing at an alarming rate. But even in the face of threats like poaching, habitat loss and overuse of natural resources, WWF is creating a better future for wildlife every day. Read more.
Where We Work
The diversity of life isn't evenly distributed around the globe. It is concentrated in certain areas, making them a greater priority for conservation. WWF has now refined its focus on 19 places that are of the highest priority, based on the wealth and diversity of life they support, the destructive challenges they face, and our ability to impact them within the next decade. Read more.
Global Markets
WWF has long known that our entire planet is one delicate and complex set of relationships between species, people, habitats, governments and global market forces. We also know that meaningful conservation cannot take place without focusing on all of them.WWF is transforming the most significant forces that threaten people and nature. Read more.
Government Relations and Policy
The primary work of WWF's government relations team is to collaborate with the U.S. Congress and the administration in achieving WWF's natural places conservation mission, and to secure funding from U.S. government partners to support our conservation programs and fieldwork around the world. Read more.
Our Approach
WWF’s way of conserving the planet’s natural resources combines our unmatched global reach with a foundation in science, it involves action at every level – from local to global – and it ensures the delivery of innovative solutions that meet the needs of both people and nature. Read more.
Community Action
Without an emphasis on the people who live in the priority places WWF works to protect, the larger conservation effort is put at risk. WWF’s vision is to build a sustainable balance between people and nature. Through WWF initiatives, communities are given the opportunity to reduce poverty, improve socio-economic conditions and become environmental stewards. Read more.
Partnerships
Business transformation doesn’t happen overnight. But there’s a new reality in the marketplace: consumers are demanding greener products. And with global consumption expected to double by 2050, companies must adapt their practices to remain competitive. WWF’s work with business starts with a conversation about the challenges you face. Read more.
Scholarships, Grants and Awards
WWF supports several programs aimed at educating future environmental leaders. These programs are meant to help inspire and train individuals with the potential to excel in their fields and make a contribution to conservation.
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