Corporate Partnerships

The Coca-Cola Company Partnership

Lake Niassa

 

Facts

A lone fisherman paddles homewards on Lake Malawi.
© WWF-Canon/Sandra MBANEFO OBIAGO

  • The Coastal East Africa Ecoregion is comprised of several rivers and lakes that primarily drain to the Indian Ocean or the African great lakes.
  • Alternately called Lake Niassa, Lake Nyasa or Lake Malawi, depending on the country, it is the ninth largest lake in the world at 29,609 square kilometers.
  • Lake Niassa forms the border of Malawi and Mozambique, and is drained by the Shire River, which flows to the mighty Zambezi.
  • The lake is home to over 1,000 species of fish, including hundreds of species of cichlids.

Conservation Issues

  • Lake Niassa is threatened by increased sedimentation, timber and firewood harvesting, and overfishing.
  • Communities dependent on the river for food and fiber production and tourism are threatened by the river's degradation.
  • Lake Niassa formerly was the only lake where people did not contract bilharzias, a disease transmitted by a parasite that millions suffer from in Africa. In the past, cichlid fish populations kept Lake Niassa disease-free. However, an imbalance has been introduced into this relationship and the disease can now be contracted in the lake.

What the Partnership Will Do

  • The work in this region centers on securing the livelihoods of local communities and the unique biological diversity of Lake Niassa.
  • The goal is to establish a new protected area freshwater reserve in and around the lake, which, when finalized, will represent one of the largest freshwater protected areas in Africa.

 

Transformational Partnership

Transforming business practice to protect freshwater resources around the world. Read more

Multimedia

Learn how WWF and The Coca-Cola Company are working together to address critical water challenges in new and innovative ways.

View larger video | View more videos

Arctic Home

WWF and The Coca-Cola Company are working to protect the Arctic. Learn more

WWF Experts

Suzanne Apple

Vice President & Managing Director
Business and Industry

"I want to work with the private sector to address pressing environmental issues head-on in a way that sustains the planet and the bottom line."

Read more

Support WWF

With the only credit card that supports WWF when you make a purchase, PLUS earn cash back.

Learn more

Bank of America will contribute $100 to WWF for each account opened & activated.