Corporate Partnerships
The Coca-Cola Company Partnership
WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife -- freshwater species and habitats are among the world's most endangered.
For The Coca-Cola Company, water is a strategic priority -- it's the main ingredient in every product the company makes. It is also used to produce the ingredients the company buys, like sugar, citrus and coffee.
The ability to manage natural resources contributes to the sustainability of a business while protecting the habitats that wildlife, plants and people depend on for survival.
Rinsing beverage packages with ionized air to reduce water use.
© Walter Smith
Water Efficiency
Coca-Cola has committed to improve water use in its operations 20 percent by 2012 (compared to 2004 levels). To support this goal, WWF and The Coca-Cola Company have developed a Water Efficiency Toolkit to help reduce water consumption within bottling plants. This effort includes over 300 independent bottlers in more than 200 countries.
While water use is expected to increase as the business grows, the water efficiency goal will eliminate approximately 50 million liters of that increase in 2012 alone. That's the equivalent of 20,000 Olympic size swimming pools.
Southeast Rivers and Streams of the United States.
© WWF-Canon/Elizabeth Kemf
Watershed Conservation
In addition to reducing water use in Coca-Cola's operating plants, we are working together to conserve seven of the world's most iconic freshwater basins. These freshwater resources span more than 20 countries in Asia, the Americas, Africa and Europe:
- The Yangtze River
- The Mekong River
- Southeastern U.S. Rivers and Streams
- The Rio Grande/Rio Bravo River
- The Mesoamerican Reef
- Lake Niassa
- The Danube River
Because The Coca-Cola Company depends on freshwater supplies, understanding watersheds and how they work is extremely important to its business. As a conservation organization, watersheds are vital to WWF's work, as more than half of the world's wetlands have been lost in the last century alone. Healthy watersheds are essential to life, health, economic growth and prosperity. Read our freshwater basin fact sheet to learn more.
