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Improving Business Practices
Join other leading businesses making commitments to develop better environmental and purchasing practices. WWF has sector and issue specific programs that can help your company learn about and implement better practices that protect nature and help build more sustainable businesses.
Commodity and Agriculture Roundtables
WWF is building commodity roundtables with sufficient market pull to transform trade in each commodity by defining and reducing key impacts through improved supply chain sourcing: cotton roundtable members include Gap, Inc., IKEA, H&M, Adidas, etc.; sugarcane roundtable includes The Coca-Cola Company, Cadbury-Schweppes, Tate & Lyle, Cargill, and others. WWF also helps lead roundtables on soy, palm oil, cocoa, citrus, aquaculture and others. For more information contact Jason Clay, vice president markets and managing director of agriculture, at jason.clay@wwfus.org or (202) 495-4691.
Read more about WWFs work in agriculture and aquaculture
Global Forest & Trade Network (GFTN)
GFTN is WWF's initiative to eliminate illegal logging and improve the management of valuable and threatened forests. By facilitating trade links between companies committed to achieving and supporting responsible forestry, the GFTN creates market conditions that help conserve the world's forests while providing economic and social benefits for the businesses and people that depend on them.
The GFTN is an affiliation of national and regional Forest & Trade networks (FTNs), each consisting primarily of companies committed to practicing responsible forestry, or supporting responsible forestry through purchasing policies. Demand-oriented FTNs consist primarily of retailers, distributors, and specifiers of forest products. Production-oriented FTNs are made up primarily of forest owners and managers, processors, and manufacturers that have achieved or are committed to achieve credible certification.
Global Forest & Trade Network-North America (GFTN-NA)
WWF’s Global Forest & Trade Network-North America (GFTN-NA) works with buyers in the United States—including Walmart and Procter & Gamble—to encourage them to use their purchasing power to secure environmentally sound management for the world’s most valuable and threatened forests of which North America is a significant consumer. For more information contact: Linda Kramme, GFTN-NA Manager, at Linda.Kramme@wwfus.org, 202-495-4693, or Jennifer Gerholdt, GFTN-NA Program Officer, at Jennifer.Gerholdt@wwfus.org, or 202-495-4688.Better Seafood Practices
WWF works with major seafood buyers -- like Wal-Mart -- to encourage and assist them in using their purchasing power to secure seafood from environmentally sustainable sources. WWF also works with members of the fishing industry to improve fishing practices and promote sustainable fisheries management. For more information contact, Tom Grasso, acting managing director of fisheries, at tom.grasso@wwfus.org or (202) 495-4604.
Read more about WWFs work with fisheries
WWF is developing partnerships with innovative companies to reduce their heat-trapping carbon dioxide emissions. By 2010 twelve companies have committed to reducing their carbon dioxide pollution by over 10 million tons each year - and saving hundreds of millions of dollars proving, again that protecting the environment makes good business sense. For more information contact, Matthew Banks, senior program officer, at matthew.banks@wwfus.org or (202) 495-4689.Read more about WWFs climate program
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