World Wildlife Fund

WWF works with companies interested in providing their customers with opportunities to show their support and contribute actively to saving nature. We do this by licensing the WWF panda logo and the World Wildlife Fund name for selected products and promotions that increase awareness about WWF and directly engage customers in raising funds for conservation.

Companies choose to partner with WWF and to license the WWF trademarks for multiple reasons:

• 93% of consumers believe companies have a responsibility to preserve the environment.*
• In the past year, almost half (47%) of all Americans have purchased environmentally-friendly products, more than one in five (21%) have donated to an environmental organization, and almost that many (18%) have advocated for environmental issues.*
• The WWF panda logo is the most recognized symbol of all conservation organizations.**
• A WWF partnership supports corporate level environmental initiatives and commitments.
• Partnering with WWF allow companies a more positive connection with their existing customers as well as reaching a new demographic.
• A WWF partnership often is highlighted in industry as well as traditional media.

Source: * 2007 Cone Consumer Environmental Survey ; ** WWF Brand Awareness Study performed by International Communications Research (ICR) for WWF 2004.

Types of Marketing Partnerships
WWF works closely with corporations to design marketing partnerships in the following categories:

• Licensing: License the panda logo and WWF name to secure revenue and to build brand awareness.
• Cause-Related Marketing Promotions: Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.
• Affiliate Marketing: Increase traffic to your website and sales by offering WWF members a simple way to express their support of conservation.
• Sponsorship: Gain visibility and show your corporate support of conservation through sponsoring WWF campaigns and events.
• Workplace Giving: Join Earth Share, a national federation that represents leading environmental organizations in workplace giving.

Read examples of WWF's marketing partnerships.

Partner Recognition
WWF conservation messages educate and inspire millions of people every year through our direct outreach channels, news coverage and other media exposure. Our work with business plays an important role in many conservation successes. Where appropriate, recognition of those contributions are included in our U.S.-based public communications through existing mechanisms that include FOCUS, our bi-monthly magazine that goes to 750,000 committed members, monthly eNewsletters and other communication channels.

Contact Information
For more information on forming a marketing partnership with WWF, please contact:

Partner Marketing
World Wildlife Fund
1250 24^th St, NW
Washington, DC 20037-1193

Email: mrktmail@wwfus.org For more information about products and services that benefit WWF, visit our Marketing Partners section.