Partners
Marketing Partnerships
WWF works with companies interested in providing their customers with opportunities to show their support and contribute actively to saving nature. We do this by licensing the WWF panda logo and the World Wildlife Fund name for selected products and promotions that increase awareness about WWF and directly engage customers in raising funds for conservation.
Types of Marketing Partnerships
WWF works closely with corporations to design marketing partnerships in the following categories:
- Licensing: License the panda logo and WWF name to secure revenue and to build brand awareness.
- Cause-Related Marketing Promotions: Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.
- Sponsorship: Gain visibility and show your corporate support of conservation through sponsoring WWF campaigns and events.
- Workplace Giving: Join EarthShare, a national federation that represents leading environmental and conservation organizations in workplace giving campaigns.
Partner Recognition
WWF conservation messages educate and inspire millions of people every year through our direct outreach channels, news coverage and other media exposure. Our work with business plays an important role in many conservation successes. Where appropriate, recognition of those contributions are included in our U.S.-based public communications that include our web site, monthly e-newsletters, social networking pages and Focus -- our bi-monthly magazine that goes to 750,000 committed members.
Contact Information
For more information and partner guidelines on forming a marketing partnership with WWF, click here or contact us at:
World Wildlife Fund
Partner Marketing Department
1250 24th Street, NW
Washington, DC 20037
Email: mrktmail@wwfus.org
Phone: Whitney Kent, Marketing Coordinator, 202-293-4800
For more information on current marketing partnerships that benefit WWF, visit our Shop, Vote, Share, and Play section.
