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Partners
Marketing Partnerships
WWF works with companies interested in providing their customers with opportunities to show their support and contribute actively to saving nature. We do this by licensing the WWF panda logo and the World Wildlife Fund name for selected products and promotions that increase awareness about WWF and directly engage customers in raising funds for conservation.
Types of Marketing Partnerships
WWF works closely with corporations to design marketing partnerships in the following categories:
- Licensing: License the panda logo and WWF name to secure revenue and to build brand awareness.
- Cause-Related Marketing Promotions: Connect more deeply with existing customers, employees and prospects by supporting initiatives that are important to them.
- Affiliate Marketing: Increase traffic to your website and sales by offering WWF members a simple way to express their support of conservation.
- Sponsorship: Gain visibility and show your corporate support of conservation through sponsoring WWF campaigns and events.
- Workplace Giving: Join Earth Share, a national federation that represents leading environmental organizations in workplace giving.
Partner Recognition
WWF conservation messages educate and inspire millions of people every year through our direct outreach channels, news coverage and other media exposure. Our work with business plays an important role in many conservation successes. Where appropriate, recognition of those contributions are included in our U.S.-based public communications that include our web site, monthly e-newsletters and Focus -- our bi-monthly magazine that goes to 750,000 committed members.
Contact Information
For more information on forming a marketing partnership with WWF, please contact:
World Wildlife Fund
Partner Marketing Department
1250 24th Street, NW
Washington, DC 20037-1193
Email: mrktmail@wwfus.org
Phone: Michael Kite, Marketing Specialist, 202-293-4800
For more information on current marketing partnerships that benefit WWF, visit our Good Stuff section.
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