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Who We Are

Vision

We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.

We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.

Meet WWF CEO Carter Roberts

Education

  • B.A., Princeton University
  • M.B.A., Harvard University

Areas of Expertise

  • Strategic planning
  • International conservation
  • Corporate partnerships
  • Resource efficiency

Learn more about Carter Roberts >>

Carter S. Roberts
President & CEO

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    WWF's Vision


    President and CEO Carter Roberts sets the vision for WWF, to save a planet, a world of life.

    Read more about Carter and his vision for WWF.

    An organization based on trust

    Co-Chairmen of the Board Larry Linden and Roger Sant hold WWF accountable for best practices in governance, accountability and transparency at all levels of the organization.

    Read more about WWF and governance.

    How Our Funds Support Conservation

    82 percent of WWF's spending is directed to worldwide conservation activities

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    Deep History in Conservation

    Since 1961, WWF has been achieving results in conservation around the globe

    Read WWF's history

    Experts in Conservation


    As director of TRAFFIC North America, a regional office of the world's largest international wildlife trade monitoring program, Crawford Allan works to combat the illegal trade in wildlife and minimize negative impacts from legal trade.

    Meet WWF's experts

    Take Action

    Take action through WWF's Conservation Action Network, where you can speak out for wildlife and wild places around the globe.

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