Who We Are
Vision
We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.
We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.
About Carter Roberts
Carter Roberts is President and Chief Executive Officer. Roberts joined WWF as Chief Conservation Officer in 2004 and was named to his current position the following year.
Before coming to WWF, Roberts established new programs in Latin America for The Nature Conservancy, led strategic planning efforts that charted the organization’s aggressive growth strategy of the past decade, and led their Massachusetts Chapter as State Director. Roberts also held marketing and management positions at a number of multinational companies – including Proctor and Gamble, Dun and Bradstreet and Gillette – where he led teams in designing products and bringing them to market around the world.
Roberts sits on the boards of the Grantham Institute for Climate Change at Imperial College of London and the Nicholas Institute for Environmental Policy Solutions at Duke University. He received an M.B.A. from Harvard University and is a graduate of Princeton University.







