About Carter S. Roberts:

Sometimes everything becomes clear when you take the long view. For Carter Roberts, climbing mountains sparked a fundamental change in his career. “At some point during every climb I looked around, saw landscapes that were changing, and resolved to do something about it.”

After graduating from business school and working for several multinational corporations, and at a time when it seemed the only jobs available in conservation were for scientists and lawyers, Carter saw another path forward. He envisioned the role markets could play in sustaining landscapes, and the possibilities for altering the basic dynamics of the most powerful force changing the planet: how the world does business. “It’s a combination of being inspired by nature, my own particular background in business and my conviction that the way to solve problems is to creatively change the way markets and businesses operate.”

It all came together for Carter when he came to WWF after a distinguished career leading U.S., international and science programs at The Nature Conservancy. The combination of WWF’s global brand with its extensive reach into countries and markets around the world offers communities and businesses a new way forward. “We are at a conservation tipping point, and the very future of our planet depends on our collective response to climate change, and on our devising of more efficient ways of living that leave the planet intact,” says Carter. “Nothing else we do will ever be more important.”

Read more about Carter and his vision for WWF.

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