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WWF's Vision


President and CEO Carter Roberts sets the vision for WWF, to save a planet, a world of life.

Read more about Carter and his vision for WWF.

An organization based on trust

Co-Chairmen of the Board Larry Linden and Roger Sant hold WWF accountable for best practices in governance, accountability and transparency at all levels of the organization.

Read more about WWF and governance.

How Our Funds Support Conservation

82 percent of WWF's spending is directed to worldwide conservation activities

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Deep History in Conservation

Since 1961, WWF has been achieving results in conservation around the globe

Read WWF's history

Experts in Conservation


As director of TRAFFIC North America, a regional office of the world's largest international wildlife trade monitoring program, Crawford Allan works to combat the illegal trade in wildlife and minimize negative impacts from legal trade.

Meet WWF's experts

Take Action

Take action through WWF's Conservation Action Network, where you can speak out for wildlife and wild places around the globe.

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