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Press Release

Celebrities Say They're 'Hotter than They Should Be'

Major Stars Sign T-Shirts to Raise Funds for WWF


For Release: Oct 03, 2007
Erika Viltz
erika.viltz@wwfus.org
202-778-9542

What do Scarlett Johansson, Orlando Bloom and Rachael Ray have in common? They’ve joined together with 13 other hot celebrities to support an online auction for World Wildlife Fund. Each has signed a WWF “Hotter than I Should Be” t-shirt to be auctioned off on eBay starting today with funds going to support WWF’s global climate change and other conservation initiatives.

T-shirts have been signed by Kevin Bacon, Candice Bergen, Cate Blanchett, Orlando Bloom, Gisele Bündchen, Cindy Crawford, Harrison Ford, Scarlett Johansson, Tobey Maguire, Paul Newman, Rachael Ray, Susan Sarandon, Charlie Sheen, Martin Short, Oliver Stone and Betty White.

These graphic t-shirts are creating a buzz, both in the media and inHollywood, as a unique way to spread the message that the earth is warming and encourage individuals to take action. The celebrity-signed shirts will be available for bidding from October 3 – 12 on eBay Giving Works, eBay’s dedicated program for charity listings. Prospective bidders can access the charity auction via www.worldwildlife.org/auction or at www.ebay.com/hotter.

“Global warming is the single biggest threat to our environment today,” said John Donoghue, senior vice president of World Wildlife Fund. “We’re thrilled with the overwhelming celebrity support we’ve received and are confident this auction will not only garner funds for our work but will encourage individuals to take action in their own lives to stop climate change.”

The WWF “Hotter than I Should Be” t-shirts are made of 100 percent organic cotton and are available for a donation of $50 or more.  The t-shirts are part of WWF’s campaign to raise awareness about the causes and impacts of climate change.  WWF is working to stop climate change by providing cutting-edge science, championing policies to reduce carbon emissions and mobilizing businesses to drive new and innovative solutions. With a team of dedicated experts working in more than 50 countries, WWF is focused on four areas where it can have the most impact: creating responsible global warming policies; working with businesses to reduce carbon dioxide emissions; implementing adaptation plans to help the planet respond to the effects of climate change; and protecting forests that help mitigate climate change.

For more information about WWF’s work to combat global warming, or to get your own “Hotter than I Should Be” t-shirt, go to www.worldwildlife.org/globalwarming.

For more than 45 years, WWF has been protecting the future of nature. The largest multinational conservation organization in the world, WWF works in 100 countries and is supported by 1.2 million members in theUnited Statesand close to 5 million globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level, from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. Go to worldwildlife.org to learn more.

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Bid on t-shirts signed by celebrities here

http://www.ebay.com/hotter

http://www.ebay.com/hotter

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