World Wildlife Fund

"The Forest Stewardship Council (FSC) is the premier international organization ensuring that forestry practices are environmentally, socially and economically responsible. Its decision to rescind the rights of Asia Pulp and Paper (APP) to use the FSC logo shows that it is a robust and credible system that is committed to the responsible management of the world's forests.

"Labeling APP 's products as 'eco-friendly' would only add insult to injury given their well documented role in the destruction of tropical rainforests on Indonesia's island of Sumatra, home to endangered elephants, tigers and orangutans.

"FSC's willingness to recognize, and fix, abuses of its system means that companies purchasing FSC products can rest easy knowing that they are helping conserve the world's forests and wildlife.

"As long as APP continues to make and break commitments to good environmental stewardship while rapidly destroying the Sumatran rainforest we encourage all retailers buying APP products to take note of this decision and follow FSC's lead."

Read more about WWF's work with forests

http://www.worldwildlife.org/forests

http://www.worldwildlife.org/forests