Press Release

As Earth Day Approachs, WWF Offers Simple Ways To Make A Difference


For Release: Mar 25, 2008
Kerry Zobor
kerry.zobor@wwfus.org
202-778-9509

WASHINGTON, DC – With Earth Day (April 22) less than a month away, World Wildlife Fund (WWF) is offering some simple actions you can do to show you care about the future of the planet. 
 
This Saturday, March 29, at 8 p.m. local time, you can join millions of people around the world in Earth Hour by turning off your lights for one hour in a symbolic action to draw attention to climate change.  A global event which will start in Christchurch, New Zealand, span more than 30 cities and finish in San Francisco, California, this global “power down” – the largest voluntary action of its kind in history – will send a powerful message about the need to find a solution to the greatest threat our planet has ever faced.  More details on Earth Hour can be found at www.earthhour.org.
 
From now until April 22, you can log onto www.worldwildlife.org/earthday and show your  commitment to the Earth by entering a blog on the individual actions you will take to help save the planet.  You can also pledge to raise $50 or more by collecting coins and donating them at any one of 12,000 Coinstar machines across the U.S.  As a thank you for donations of $50 or more, WWF will send you a free limited edition WWF Earth Day t-shirt made of 100% organic cotton. The first 5,000 people who pledge to collect and donate at least $50 in coins will also receive a free Earth Day fundraising kit with a collapsible mini recycling bin.
 
“For over 45 years, WWF has been committed to finding solutions that will protect the environment,” says Terry Macko, vice-president of membership at World Wildlife Fund. “With Earth Hour on March 29, people around the world will have the opportunity to send a simple yet unmistakable message that they are concerned about climate change.   And from now until April 22, everyone will have a chance to make an Earth Day pledge – by sharing with others what  they are doing to make a difference this Earth Day.  Imagine the impact we would have if each person simply took one action.”

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