WWF

Aerial view of Hardy Reef, home to the Heart Reef, in the Great Barrier Reef, Australia.

WWF-Aus / Christian Miller

How nature-based solutions help people

We can harness the power of nature to address some of the world's most pressing challenges

Our work in action

Read stories about our work on the ground.

Joe Buglewicz / WWF-US

How oysters help the planet

These mollusks clean the water and capture carbon
Nikhil Advani/WWF-US

The link between climate and human-wildlife conflict

A new study shows people and wildlife being pushed into closer proximity
Adriano Gambarini /WWF- Brazil

Corporate leadership to protect forests

Learn about the Forest Forward program

Amy Erickson stands on a tall rock overlooking the Rio Grance Basin — WWF-US / Diana Cervantes

People of the Rio Grande Hear from four locals about conservation on this iconic river

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
64 years

Since its founding in 1961, WWF has worked around the world to address the planet's most urgent and complex problems
1 million members

One million US members support WWF's conservation efforts

Martin Harvey/WWF

Did you see our TV ad?

Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.