Aerial view of Hardy Reef, home to the Heart Reef, in the Great Barrier Reef, Australia. WWF-Aus / Christian Miller

How nature-based solutions help people

We can harness the power of nature to address some of the world's most pressing challenges

Our work in action

Read stories about our work on the ground.

 
Amy Erickson stands on a tall rock overlooking the Rio Grance Basin
WWF-US / Diana Cervantes

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

  • 6 continents

    WWF is actively working in six continents to help people and nature thrive

  • 64 years

    Since its founding in 1961, WWF has worked around the world to address the planet's most urgent and complex problems

  • 1 million members

    One million US members support WWF's conservation efforts

news and stories

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How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.

A group of children at play outside of Mwanguda primary school in Kenya
Greg Armfield / WWF-UK
 
 
 

Dive deeper

Explore additional channels to learn more about WWF's work in education, business, and beyond