You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 82% of spending directed to conservation

    82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration

  • 100 countries where we work

    WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate

  • 1.2 million members

    In the US alone, more than one million members actively support WWF's conservation efforts

How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.

News & Stories

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Make an impact on wildlife

If you are 70 1/2 or older and have a traditional IRA, you are eligible to make a gift from your IRA to WWF - and in many cases, these gifts are 100% tax-free

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Tiger swipes at the air with evergreen trees in the background Stanislav Duben / Shutterstock

Join the Protect the Paws Challenge!

Protect the wildlife and nature you love while helping your friends and family protect their paws, too

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