A tiger walks through the snow on a sunny day in China
naturepl.com / Klein & Hubert / WWF

You can trust WWF

Our conservation successes are possible thanks to generous people like you. World Wildlife Fund carefully manages resources to maximize your support of our work—saving endangered wildlife, protecting fragile ecosystems, tackling the climate crisis, and finding practical and beneficial ways for both people and nature to thrive.

  • 82% of spending directed to conservation

    82% of WWF's spending is directed to worldwide conservation activities,12% is used for fundraising, and 6% goes toward finance and administration

  • 100 countries where we work

    WWF works in nearly 100 countries to tackle the most pressing issues at the intersection of nature, people, and climate

  • 1.2 million members

    In the US alone, more than one million members actively support WWF's conservation efforts

How we work

The problems facing our planet are increasingly more complex and urgent. Through an integrative approach to our six ambitious goals, WWF can help solve the planet’s greatest threats and ensure a healthy future for people and nature.

News & Stories

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Donate in someone's name

Make a donation to WWF in someone's name for the holidays and send them an ecard - it's the perfect gift!

Learn more

Eurasian lynx (Lynx lynx) juvenile walking in deep snow in winter at sunset, Germany. Captive. naturepl.com / Klein & Hubert / WWF
Polar bear (Ursus maritimus) on the ice naturepl.com / Sergey Gorshkov / WWF

'Tis the season of tax-smart giving

In addition to donating online or writing a check, there are other increasingly popular ways to support WWF's global conservation efforts that are easy, efficient, and may also provide you with significant tax savings

Find out how

Tiger swipes at the air with evergreen trees in the background Stanislav Duben / Shutterstock

Join the Protect the Paws Challenge!

Protect the wildlife and nature you love while helping your friends and family protect their paws, too

Learn more

man wearing a white Team Earth t-shirt walking in a forest WWF

Are you on #TeamEarth?

With your donation to WWF's global conservation efforts, choose a jersey-inspired T-shirt to show off your favorite home team, Team Earth

Check it out