WWF

Monarch butterflies fly among trees in their wintering grounds in Mexico

McDonald Mirabile / WWF-US

The great monarch migration

Why this extraordinary annual phenomenon needs protection

Our work in action

Read stories about our work on the ground.

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Champions of the Great Sea Reef

These community members are leading the way in conserving their coastline
WWF-US / Clay Bolt

How you can help monarchs

See what native milkweed you can plant now to support this iconic species
Kari Schnellmann

The hidden cost of food waste

Simple steps can save your wallet—and the planet

Two environmental activists, a Black AFAB and a Brown AFAB, plant seedlings together.

Dragos Condrea/Getty Images/iStockphoto

What will you do for nature? Choose an activity and join our Give an Hour movement.

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Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

Donate now More ways you can help

6 continents

WWF is actively working in six continents to help people and nature thrive
350 cities and counties

More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
1 million members

One million US members support WWF's conservation efforts

A man stands next to a young mangrove plant on the coast of Fiji — WWF-Pacific / Tom Vierus

Why mangroves mean life for coastal communities From storm protection to food security

© Ola Jennersten / WWF-Sweden

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Help WWF protect elephants and other vulnerable species around the world. Symbolically adopt an elephant today.

How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.