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WWF works to sustain the natural world for the benefit of people and wildlife, collaborating with partners from local to global levels in nearly 100 countries.
Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.
We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.
WWF launched an international effort to save wildlife in 1961, rescuing black rhinos—among many other species—from the brink of extinction.
More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030
More than one million US members support WWF's conservation efforts
Discover World Wildlife Fund on the ground, around the world, making a difference for people and the planet.
How climate change and its impacts in Asia, Africa, Latin America, and the U.S. shaped a world view
Behati Prinsloo Levine on the magic of black rhinos and how you can help today
Bridging the disconnect between firsthand experience and how the climate crisis is taught in schools
Humanity’s window of opportunity to tackle the climate crisis is rapidly closing
As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.
Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.
Explore additional channels to learn more about WWF's work in education, business, and beyond