Polar bear (Ursus maritimus) on ice floe. Svalbard, Norway.
Richard Barrett / WWF-UK

Our work in action

Read stories about our work on the ground.

Who we are

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

Our impact

We collaborate with local communities to conserve the natural resources we all depend on and build a future in which people and nature thrive. Together with partners at all levels, we transform markets and policies toward sustainability, tackle the threats driving the climate crisis, and protect and restore wildlife and their habitats.

  • 6 continents

    WWF is actively working in six continents to help people and nature thrive

  • 350 cities and counties

    More than 350 cities and counties have joined with WWF, its partners, and other leaders for America is All In, a coalition committed to reducing emissions by 50% by 2030

  • 1.3 million members

    More than one million US members support WWF's conservation efforts

An Ecosystem Services Assessment Technical Team eview the data collected during an ESA of the forest surrounding La Chorrera, Predio Putumayo Indigenous Reserve, Colombia Luis Barreto / WWF-UK

Hard truths on inclusive conservation

WWF's Becky Chaplin-Kramer and Gabby Ahmadia on why this approach is worth it and why conservation may be destined to fail without it

news and stories

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How we work

As the world’s leading conservation organization, we work in nearly 100 countries to tackle the most critical issues at the intersection of nature, people, and climate.

Our goals

Recognizing that the problems facing our planet are increasingly more complex and urgent, WWF focuses its work on six ambitious goals. Through this integrative approach, we can challenge the planet’s greatest threats and ensure a healthy future for people and nature.

Several people push a boat out into a large body of water as the sun rises
Green Renaissance / WWF-US

Dive deeper

Explore additional channels to learn more about WWF's work in education, business, and beyond