82% of WWF spending is directed to worldwide conservation.
Annual Report & Statements
A Message from Our CFO
In FY21, WWF continued to pursue our mission with passion and purpose—and we do this with your support, today and every day.
Despite the ongoing COVID-19 pandemic, WWF adapted quickly to deliver against our conservation goals, increasing spending on
conservation programs by 4% and driving innovative solutions to address pervasive threats to the natural resources that sustain us all. The organization raised $377 million from private and public donors in FY21, a 37% increase over FY20. This growth represents giving at every level, from symbolic adoptions to multimillion dollar pledges, and we are incredibly grateful.
With this report, we are changing the presentation of our financials to mirror WWF’s audited financial statements. All contributions, including cash and pledges received for future years, are reflected as current year revenue (in past years, we’ve shown pledge revenue as it was delivered, rather than in one lump sum). The FY21 contributions revenue reflects $100 million in new climate-focused funding from the Bezos Earth Fund, which creates the appearance of a large surplus of revenue over expense. This will be spent down over several years, which may result in the appearance of a deficit of operating revenue over operating expense in subsequent years.
Additional Corporate Governance Documents
Past Reports & Statements
Transparency and Accountability
WWF holds a deep commitment to transparency and accountability. We carefully manage our resources to maximize the funding that goes toward our science-driven program work. Donors will receive updates and communications from WWF and can opt-out at any time. 83% of WWF’s spending is directed to worldwide conservation activities, while 11% is utilized for fundraising and 6% goes toward finance and administration. We communicate with our supporters by postal mail and other channels to educate the public and advance the cause of conservation, as well as to generate income and maintain our membership base. As a result, in accordance with the Financial Accounting Standards Board (FASB) guidelines, our direct mail costs are divided between public education to advance conservation and fundraising.