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Financial Info

84% of WWF spending is directed to worldwide conservation.

In FY24, WWF made significant strides toward advancing our mission and creating a sustainable future where both people and nature thrive. Thanks to your continued generosity, we reached critical milestones in bolstering the resilience of our shared planet—an effort recognized by Charity Navigator with their highest 4-star rating.

Despite global economic challenges, including inflationary pressures, WWF maintained robust financial health and delivered meaningful programmatic results. We launched impactful initiatives across key areas including wildlife conservation, marine environmental education, and protecting our oceans and forests.

With commitments from both public and private donors, WWF secured more than $400 million and deployed $402 million in program spending this fiscal year. Conservation program and policy spending achieved a record $249 million, a 4% increase over FY23.

Key contribution areas included Wildlife ($32 million), Forests ($26 million), and Oceans ($14 million). Additionally, WWF secured $23 million from the Global Environment Facility for the Enduring Earth initiative, supporting Project Finance for Permanence efforts in Gabon and Namibia, and exploring a durable finance mechanism in the Eastern Tropical Pacific.

In addition, Recharge Pakistan, a collaborative effort by the Government of Pakistan, Green Climate Fund (GCF), The Coca-Cola Foundation, USAID, and WWF, will channel nearly $78 million toward climate resilience and ecosystem-based flood water management. The project will directly benefit more than 680,000 people and drive climate resilience for more than 7 million in the Indus River Basin.

All told, WWF’s net assets rose by 3%, from $623 million to $644 million— strengthening our ability to scale up conservation initiatives and address the urgent environmental challenges facing our planet.

We are profoundly grateful. Your support enables us to deepen our impact and drive forward our mission for the health of both people and nature.

Additional Corporate Governance Documents

Transparency and Accountability

WWF holds a deep commitment to transparency and accountability. We carefully manage our resources to maximize the funding that goes toward our science-driven program work. Donors will receive updates and communications from WWF and can opt-out at any time. 82% of WWF’s spending is directed to worldwide conservation activities, while 12% is utilized for fundraising and 6% goes toward finance and administration. We communicate with our supporters by postal mail and other channels to educate the public and advance the cause of conservation, as well as to generate income and maintain our membership base. As a result, in accordance with the Financial Accounting Standards Board (FASB) guidelines, our direct mail costs are divided between public education to advance conservation and fundraising.