83% of WWF spending is directed to worldwide conservation.
Annual Report & Statements
A Message from Our CFO
WWF continues to pursue its mission with passion and purpose. Faced with a pandemic, WWF adapted quickly to deliver on conservation goals and increased its spending on conservation programs by 17% compared to the previous year. WWF raised $276 million in FY20, 13% more than in FY19, which is a testament to our strong base of supporters. The unwavering dedication of our donors, partners, and staff gives us a stable outlook for FY21.”
- Mike Pejcic Chief Financial Officer
Additional Corporate Governance Documents
Past Reports & Statements
Transparency and Accountability
WWF holds a deep commitment to transparency and accountability. We carefully manage our resources to maximize the funding that goes toward our science-driven program work. Donors will receive updates and communications from WWF and can opt-out at any time. 83% of WWF’s spending is directed to worldwide conservation activities, while 11% is utilized for fundraising and 6% goes toward finance and administration. We communicate with our supporters by postal mail and other channels to educate the public and advance the cause of conservation, as well as to generate income and maintain our membership base. As a result, in accordance with the Financial Accounting Standards Board (FASB) guidelines, our direct mail costs are divided between public education to advance conservation and fundraising.