There are tremendous advances in science and tools that make it easier to quantify, map and value nature’s benefits to support better decisions. The Natural Capital Project, co-founded by WWF with Stanford University, The Nature Conservancy and the University of Minnesota back in 2006, is a leader in these efforts. Its founders were inspired to turn the powerful concept of natural capital into reality. It advances science, creates tools (such as InVEST) and works closely to integrate nature’s benefits to humanity into decisions by governments, businesses and communities.
World Wildlife Fund Inc. is a nonprofit, tax-exempt charitable organization (tax ID number 52-1693387) under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible as allowed by law.