CEOs don’t need to be convinced that sustainability is important; they need to be convinced that now is the time to act. As the recent 2013 UN Global Compact-Accenture CEO Study on Sustainability found, the majority -- 84 percent -- of CEOs believe that business should lead efforts to define and deliver sustainable development goals. An overwhelming majority -- 93 percent-- view sustainability as important to the success of their business.
The study surveyed 1,000 CEOs across 103 countries and found that business leaders view sustainability as vital for their business’ growth, success and development. Additionally, more than three-fourths see sustainability as an opportunity for innovation and growth.
Despite accepting the importance of sustainability, many of these business leaders are challenged by a slew of obstacles that they believe prevents them from integrating sustainability into their business models.